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Using data for marketing is no longer a trend; somewhat it has become a necessity. Business giants and corporations like Facebook, Netflix have already mastered how to devise marketing strategies that offer personalized experiences to consumers. Given the liking consumers have for personalized communication, businesses of all kinds are seeking the same level of personalization in their marketing efforts. Owing to the acceptance of such marketing approach, marketers at Marketing agency Virginia Beach are increasingly putting this trend to use.

A survey conducted by Ascend2 on Data-Driven Marketing showed how organizations and businesses use data-driven marketing. The participants that represented all kinds of firms and companies provided insight on what objectives and challenges they have faced when deploying data-driven marketing and how a digital marketing agency offers such businesses assistance in achieving their goals.

Here are the findings of the Ascend2 survey:

No. 1

For around 70% of businesses that were surveyed, providing personalized consumer experience is their primary goal. This study also revealed that CX personalization is the top reason to use data in their marketing efforts. Although growing consumer database and integrating data are a few reasons for businesses to turn to data-driven marketing, forming a personal and direct connection with the end users remains the topmost goal.

No. 2

For 95% of business owners, the effectiveness of data-driven marketing in creating a personalized connection with the consumers is improving at some point. This figure is essential as it reflects the confidence marketers have in data-marketing tactics.

No. 3

As per 47% of the companies, out of all the data-driven marketing strategy, email personalization is the most effective one. Email remains the most commonly used tool to create a personalized connection with a consumer. The ease of measuring the success of the email marketing strategy also makes it the most widely used tool.

No. 4

When speaking of the challenges faced by the marketers in deploying data-driven marketing tactic, over 50% of businesses said that data integration across channels is their biggest barrier.  Besides this, it was also revealed that ensuring the quality of data, its actual usage and evaluation of its success remains the top challenges.

For most companies, the ROI of data-driven marketing was the most significant concerns as it is relatively a newer tactic. Most marketers are still busy discovering how to reap higher ROI with data-driven marketing.

No. 5

Almost half of the businesses surveyed find carrying out lead intelligence collection as most difficult of all the data-driven tactics. Web content personalization is another difficult task to complete for around 48% of businesses. As per the results of the survey, it was found that companies find it easier to use data-driven marketing personalization for email campaigns and landing page ads campaigns.

No. 6

The study further revealed that 81 % of businesses consider that data-driven marketing efforts put on by them are much more effective and successful than those of their competitors’.

The confidence showcased by the businesses indicated that they have embraced the powers of the data-driven marketing and are already on the path to developing their efforts.…

IT Management

As daily a new technology is announced, the world of technology is continuously changing. And the middle of these changes lies businesses and corporations. There is no denying the fact that technology is a two-way road. Undoubtedly, technology or innovations are beneficial for companies, but it has opened new challenges for them as well. No doubt the internet has helped businesses to integrate all its essential operations and made business operations more manageable. But unfortunately, on the other hand, if a company is to lose its connection with the internet, it would be hard for it to maintain high consumer satisfaction. Recurring server outages, internet downtimes can cost business in terms of work productivity and delay in customer service. Many companies are turning towards IT consulting companies in VA to look for ways to mitigate these issues through a strategic IT management services.

Any strategic IT management planning has the core objective of providing businesses with IT resources to function properly. With a properly managed IT infrastructure company can perform the following:

  • Reduce operational costs by making the tasks automatic
  • Systemize the business’s data management
  • Develop a higher level of employee collaboration
  • Enable electronic transfer of data
  • Better storage and protection of data and information

IT firms providing IT consulting services are increasingly providing strategic IT management services to enable businesses to maximize the advantages of technology by reducing operational costs.  But IT management strategy can only work well when it is aligned with the goals of the business.

So, how to form a Strategic IT Management plan for a business?

Before embarking on a journey of strategic IT management, it is essential to plan ahead of time. For many companies, planning is a process of formalizing the strategy. It serves as a guideline for top-level management and ground level executives who can use the plan to track their progress.

The step-by-step process of IT management strategy:

Step one: Gather the support of everyone involved: The task of project execution is in the hands of top management and stakeholders; thus it is essential to include them in the process of planning. To make sure they support your plan and give it a green flag, keep your goals as transparent as possible. Clearly define what you aim to achieve from the project. How is the plan going to add to the productivity of the business?

Step two: Clearly define roles and responsibilities: Divide your strategy into different achievable steps and assign a team to overlook its implementation. Allocate an able leader who can lead the team collectively towards the goal.

Step three: Collect data and information: Without concrete data and reliable figures, a business can’t formulate an effective plan. It is essential to gather data and analyze them and use them to make any changes in the plan if needed.

Step four: Document the plan: document the objectives set aside by the team leader. While executing the plan, it is very important to document the feedback of the employees to test the effectiveness of the plan.


With ever-evolving digital marketing scenario, digital marketers from internet marketing agency Virginia Beach are turning their head from content to data now. As per them, data is the new king that will lead brands and businesses to success through digital marketing efforts. Today, it has become essential for a brand to have accurate and complete data before they make any marketing strategy. Since data collection and analysis helps marketers understand the market trend and find new customers, it has opened new ways to optimize a brands marketing strategy.

Having said so, let’s find out how brands can use data to optimize their digital marketing efforts.

  1. Use the Right Keywords With the Help of Big Data

Understanding the brand’s consumers is essential for formulating an effective marketing strategy for the brand. By the use of big data, digital marketing professionals from internet marketing agency help brands identify how their consumers look for their product? What keywords do they use to make a search query? Once this information is collected, brands can explore keywords and phrases that are related to or associated with the keywords and focus on the most effective keywords.

  1. Help you analyze the success of your last marketing efforts

With big data, brands can calculate the success of the previous marketing efforts. With the rapidly evolving online marketplace, internet marketing tactics have changed significantly over a short span of time. Since marketing a product or a brand is relatively easy online, more and more businesses are turning towards it. If one has to go by the statistics, over 5.3 trillion display advertisements are exposed to consumers every year. In such a tight, competitive space, a brand’s ads must stand out to be visible. Here, big data can help businesses align their marketing campaigns with the needs of the consumers to make the most out of their marketing efforts.

  1. Use Data to Load Your Content with Statistics

In any marketing effort, content works as the first touch point for the customers before they turn into sales. In order to have an impactful influence on the customers, brands need to develop content that the consumers are looking to consume. With big data in hand, now businesses can analyze the consumer behavior that is further helping them devise content that is entertaining and engaging.

  1. Use Data Analysis to Choose Marketing Channels

On an average, Americans look into their phones 47 times a day. Most consumers shop differently on their mobile devices than their desktop. With big data, businesses can increase their conversion rate by refining their customer acquisition process. Technology together with big data processing has opened new ways to look for potential customers.

  1. Uncover New or Potential Target Audiences

Any business owner would agree that the key to growing a business is not only to keep the already existing consumers satisfied but also look for new companies. Here, big data is helping companies to find new consumers and verify which group is most likely to convert into sales.…

digital marketing

Whether we realize it or not, retargeting marketing is all around us. It is the most powerful digital marketing tactic that can generate conversions and leads if practiced correctly. But how can a marketer use this technique to effectively target his audience and turn them into a potential sale? What are the critical components of an effective remarketing campaign? Here is all that you need to know about formulating a result driven retargeting strategy.

Frequency Caps
Most marketers find it difficult to understand that if a person pays one or two website visits, it doesn’t make him a prospect who would want to keep seeing their ads every time he is browsing the internet. It is an underlining fact that overexposure to ads can result in decreased campaign performance thus most digital marketing strategist advise to use a frequency cap. Not doing so can make your prospective customers go blind on your ads or they might start developing a negative association with the brand. The phenomenon is commonly called banner blindness.

By putting a frequency cap, you can limit how many times a visitor will see your ads. While formulating the campaign, think strategically. Don’t forget to keep in mind that not every person who visits your website will make the purchase. Ideally, it is ok to serve 17 to 20 ads to a user in one month.

Exclude converted users
Often, a customer keeps seeing ads for a product or a brand even after he has made the purchase. If you are also doing so, you are committing a big marketing mistake. Besides annoying your converted customers, you are wasting money and efforts.

Then what is the best possible way to avoid this situation? Exclude the converted users from your remarketing campaign. Yes, it is that simple.

Audience Segmentation
By audience segmentation, you can devise tailor-made ads for your users. All you would need to do is position retargeting pixels on different pages of the website and flash the ads as per the actions that were taken by the visitor.

Demographic, Geographic, & Contextual Targeting
Marketers from any digital marketing company would tell you that the best way to ensure your ads are relevant and it performs well, it is best to target your ads based upon demography, geography, and other contextual factors.

 Single-Provider Retargeting
Working with multiple service providers for your retargeting campaign will only make your campaign les effective. Since each provider would be bidding for the same spot, it will eventually increase the media cost and decrease its effect.

Rotating Creatives
Most marketers if not all, go for the same set of ads over and over again. Doing so only results in decreasing the clickthrough rates of such ads. To avoid such dips in your ad performance, keep rotating your ads every few months. You can run a simple test on your ads to ascertain which ads are high performing ones.

Optimized Creatives
Display ads are the most effective type of ads and can alone determine the success of your campaign. A marketer must make it a point to invest sufficiently to make these ads more creative and memorable without overstuffing it with the copy. Keep your design simple and minimalistic. Even if a person doesn’t take any action on the ad, it should be recognizable to him.…